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Addiactive on Earth Magazine is now available in an electronic format.

Issued on a quaterly basis, the newsletter provides the same insightful information as
our paper magazine on global trends, market growth, or new technological developments in the fields of personal care.

Get the inside scoop on traveling light yet efficiently this holiday season by clicking here.....

Red Hot

THE LIPSTICK INDEX

At a time when the economy is slowing down it offers an opportunity to validate some of the quirky economic theories like Lipstick Index.
Do lipstick sell well when the economic depression deepens? We answer “Yes”.
Why? People reach for affordable luxuries to feel better. The New York Times notes that in the last few months, lipstick sales have shot up 40% .
Let’s face it…It is more affordable to buy a $14. lipstick than a $50. shirt. And since women always want to look beautiful the lipstick is a much feasible answer for a quick fix!

Here is quick validation of other economic signs :

When the economy fails, we booze more.	We say ‘No’ . We drink all the time! The thing that changes is that we can not afford the luxury of going out to drink so instead we drink at home! We have more gatherings at home and less night life explorations.
Skirt length theory: When times are good, women’s skirts get shorter; when times are bad, hemlines fall. The idea behind this theoretical trend is that people are carefree during booms and cautious during busts.	We answer ‘No’ - as the search volume for ‘long skirt’ , ’short skirt’ & ‘mini skirt’ bears no distinct seasonality pattern with recession . Its all about the fashion trend here! Nothing to do with the economy!

So Let’s Recap:…..Nothing cures the hangover from a failing banks bailout
and rising unemployment rates like a shiny new lipstick.

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The Magazine

To download the latest AddiActive On Earth paper issue on Flying High in the 21st Century, click here

To download the previous paper issues:
- AAOE 1: "The Age issue"
- AAOE 2: "Nature's building blocks conquer the personal care industry"
- AAOE 3: "Going Global"
- AAOE 4: "A teen's world"
- AAOE 5: "Skin, our shield"
- AAOE 6: "Senses and Sciences"
- AAOE 7: "Techno-Beauty, a sign of times"
- AAOE 8: "Asia, where the sun rises between tradition and modernity"
- AAOE 9: "Travelling high in the 21st century"

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If you wish to subscribe to AddiActive On Earth E-Newsletters or paper issues, click here

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